Category Archives: Branding and Marketing

Branding For Dummies (Download for FREE)

ANNOUNCEMENT:

1. 2017 UTME – Attempt UTME CBT in selected UTME Subjects; Score up to 30 points and win N500 Cash (or airtime) – Click Here to Participate for FREE
2. NECO SSCE (May/June) Past Questions now available for download

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price?

branding-for-dummies

The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty.

And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t.Whatever your business is, whether it’s large or small, global or local,Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand.

This plain-English guide will help you brand everything from products to services to individuals.

Download for FREE @ Deposit Files

Finding it difficult to download? Read the Download Guide below:

1. At Adfly webpage, look out for the SKIP AD box at the right hand corner of your browser as shown below and click.

Couldn’t Download? Report to admin@gablibrary.com. Premium members receives download links in their email inbox.

Buyology: Truth and Lies About Why We Buy (Download for FREE)

ANNOUNCEMENT:

1. 2017 UTME – Attempt UTME CBT in selected UTME Subjects; Score up to 30 points and win N500 Cash (or airtime) – Click Here to Participate for FREE
2. NECO SSCE (May/June) Past Questions now available for download

Publisher| Crown Business; Reprint edition | Author | Martin Lindstrom | Released Date | February 2, 2010 | PDF | 1.20MB | Pages | 272 |

buyology1

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom, who was voted one of Time Magazine’s most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, like iPods, trigger our mating instincts?

Can other senses – smell, touch, and sound – be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.

Download for FREE @ Deposit Files

Finding it difficult to download? Read the Download Guide below:

1. At Adfly webpage, look out for the SKIP AD box at the right hand corner of your browser as shown below and click.

Couldn’t Download? Report to admin@gablibrary.com. Premium members receives download links in their email inbox.